The SPW Channel

Director Adriano Falconi and Leo Burnett Warsaw Nail ORANGE Spot To Celebrate The Opening of the 2012 UEFA European Football Championship

Creative team throws a soccer “Flash Match” right in the center of Warsaw

Created for ORANGE, which is the Official Sponsor of the UEFA 2012 EURO, the spot opens with an overview of Parade Square. As the city lives its own life, a strange grass is rolled out in the middle of the square. Then goalposts are putted in place. As what is about to come next start to be clear, groups of soccer fans begin to gather around the pitch. The Poland national soccer team suddenly moves in to play a friendly match: it’s Poland vs. Poland.  >Read more & credits.

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