The SPW Channel

“Jane Valdez-Mitchell” Show Theme

SPW — Fri, 17 Feb 2012 22:09:04 +0000

The anticipated debut of “Jane Velez-Mitchell,” HLN’s new nightly news show starring one of the network’s most recognizable on-air talents, features an energetic and distinctive new theme from sonic branding experts Stephen Arnold Music. “Jane Velez-Mitchell” airs at 7 PM…

AARP’s “Zombies”

SPW — Wed, 15 Feb 2012 20:53:51 +0000

In her latest spot for AARP, Betty White shows how easy it is to distinguish members of the organization from people who haven’t joined—the latter act a lot like zombies. The spot, which was written and directed by Sam Auster…

MetroPCS “Hug”

SPW — Fri, 10 Feb 2012 18:00:17 +0000

An extensively collaborative effort between client (MetroPCS), agency (The Richards Group), director (Luc Janin/Shilo) and editor (Marc Stone/3008) celebrates people living with obvious joie de vivre – free from expensive, restrictive cell contracts. The music-driven campaign features people on the…

Ford “F150″

SPW — Mon, 06 Feb 2012 21:56:27 +0000

New ONE at Optimus Director Brian Johnson Helms Three Spots for Ford in Honor of Ford Truck Month

Optimus collaborates with Team Detroit to produce, cut and finish “Join the Stampede”-themed spots

ONE at Optimus today announced the addition of…

Ford “Retail”

SPW — Mon, 06 Feb 2012 21:54:13 +0000

New ONE at Optimus Director Brian Johnson Helms Three Spots for Ford in Honor of Ford Truck Month

Optimus collaborates with Team Detroit to produce, cut and finish “Join the Stampede”-themed spots

ONE at Optimus today announced the addition of…

Ford “Super duty”

SPW — Mon, 06 Feb 2012 19:46:59 +0000

New ONE at Optimus Director Brian Johnson Helms Three Spots for Ford in Honor of Ford Truck Month

Optimus collaborates with Team Detroit to produce, cut and finish “Join the Stampede”-themed spots

ONE at Optimus today announced the addition of…

HEB’s “Out of This World Taste”

SPW — Fri, 03 Feb 2012 21:39:49 +0000

charlieuniformtango Edits HEB Super Bowl XLVI Spot

charlieuniformtango edited a new :60 Spot for The Richards Group client HEB, titled, “Out of This World Taste,” to air during Super Bowl XLVI Sunday.
>read more & credits.

Rush Univ. Medical Center’s “Butterfly Design”

SPW — Wed, 01 Feb 2012 21:10:20 +0000

Dark Light Pictures’ Gil Cope Helps Rush University Medical Center Launch New Hospital

“Butterfly Design” is part of a handsome, new campaign for Chicago’s Rush University Medical Center announcing a 14-story hospital opening this month. The spots feature intimate portraits…

Special K’s “Scales”

SPW — Thu, 26 Jan 2012 21:50:58 +0000

The Colonie’s Brian Sepanik and Leo Burnett Kick Off the New Year With Special K Challenge

Scales focuses on the Special K Challenge and stresses the tagline, “What Will You Gain When You Lose?” With the ultimate goal of changing…

MASTERSFX’s “Lycan or Leave It,” Making of Lycan, vampire, and Creature FX in 3D “Underworld Awakening”

SPW — Thu, 26 Jan 2012 16:01:31 +0000

MASTERSFX Supervises and Creates Lycans and Vampires For “Underworld Awakening,” Marking First Time a New Creature Shop Has Been Retained for this Film Series

“Underworld Awakening” Also Marks First 3D Project for MASTERSFX

Currently celebrating its 25th anniversary year,…